1. Who We Are

This Privacy Policy applies across all One Percent Better brands, products, programs, services, and digital properties operated by Keyon Clinton (“we,” “us,” or “our”). References to “One Percent Better,” “we,” “us,” or “our” in this policy refer collectively to Keyon Clinton and all associated One Percent Better entities, programs, platforms, and operations, including but not limited to speaking and consulting services, training programs, conferences, membership communities, nonprofit initiatives, home care services, and any digital or in-person programming offered under the One Percent Better umbrella.

For privacy-related questions or requests, please visit our contact page at onepercentbettercommunity.com/contact-us.

2. Information We Collect

We collect information in several ways depending on how you interact with us. The categories of information we may collect include:

2.1 Information You Provide Directly

• Contact information: Name, email address, phone number, mailing address, and city or region where services are requested.
• Account and registration information: Login credentials, program enrollment details, membership tier selections, and any profile information you provide when creating an account.
• Purchase and payment information: Billing details, transaction records, and payment method information submitted at checkout. Full payment card details are collected and processed exclusively by our third-party payment processors and are not stored by us.
• Communications: Messages, inquiries, consultation request details, feedback, testimonials, and any content you submit through forms, contact pages, or direct communications with our team.
• Health and care information: For home care service inquiries and care placements, we may collect health history, care needs, medical conditions, emergency contacts, and related personal health information necessary to facilitate appropriate care services.
• Employment and caregiver application information: Resume or work history, references, certifications, background check authorization, and other information submitted through caregiver employment applications.
• SMS consent: When you check an SMS consent checkbox on any form, we record that consent, the phone number provided, the date and time of consent, and the specific program or service for which consent was given.

2.2 Information Collected Automatically

• Device and browser information: IP address, browser type and version, operating system, device type, and screen resolution.
• Usage data: Pages visited, links clicked, time spent on pages, referral URLs, and navigation patterns on our websites.
• Cookies and tracking technologies: We use cookies, pixels, and similar technologies to recognize returning visitors, maintain session state, understand how our websites are used, and support marketing and analytics. See Section 9 for more information on cookies.

2.3 Information From Third Parties

• Payment processors: Transaction confirmation, payment status, and fraud prevention signals from our payment processing partners.
• Marketing and analytics platforms: Aggregated or anonymized data from advertising and analytics services we use to measure reach and performance.
• Referral information: If you were referred to our services by a partner, affiliate, or referring organization, we may receive your name and contact information from that referring party.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery

• To process registrations, enrollments, purchases, and bookings.
• To deliver programs, courses, events, memberships, coaching, and consulting services.
• To coordinate and facilitate home care services, caregiver matching, and care plan development.
• To respond to inquiries, consultation requests, and support needs.
• To process caregiver employment applications and conduct required background verifications.

3.2 Communications

• To send transactional emails and text messages related to your enrollment, purchase, account status, or service activity.
• To send appointment reminders, session confirmations, and program updates.
• To send marketing and promotional communications to users who have opted in, including event announcements, program launches, offers, and community news.
• To respond to your direct communications and provide customer support.

3.3 Operations & Improvement

• To administer and improve our websites, platforms, programs, and services.
• To analyze usage patterns and optimize user experience.
• To detect, investigate, and prevent fraud, abuse, or violations of our Terms & Conditions.
• To maintain records required for legal, regulatory, or business compliance purposes.

3.4 Legal & Safety

• To comply with applicable laws, regulations, and legal obligations.
• To respond to lawful requests from government authorities or law enforcement where required.
• To protect the rights, safety, and property of One Percent Better, its participants, staff, caregivers, and the public.

4. SMS Communications & Mobile Messaging

4.1 Consent-Based Messaging Only

We send text messages only to individuals who have provided explicit, affirmative consent by checking an optional SMS consent checkbox on one of our forms. We never send unsolicited text messages. Consent to receive SMS is always voluntary and is never required as a condition of submitting any form, completing any purchase, or receiving any service.

4.2 Categories of SMS Messages

We send two distinct categories of text messages, each requiring separate consent:

• Marketing messages: Promotional offers, event and conference announcements, new program launches, service updates, discounts, and community news from One Percent Better Nation and Keyon Clinton.
• Non-marketing messages: Appointment reminders, consultation scheduling confirmations, program enrollment notifications, session reminders, application status updates, care coordination messages, and other transactional or account-related alerts.

4.3 No Sharing of SMS Data

4.4 Opt-Out

You may opt out of all SMS communications at any time by replying STOP to any message received from us. Upon processing your request, you will receive one final confirmation message and no further messages will be sent. To re-subscribe, reply START or re-submit your consent through any active One Percent Better form.

4.5 Assistance

For help with our messaging program, reply HELP to any message or visit our contact page at onepercentbettercommunity.com/contact-us.

4.6 Carrier Disclaimer

Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. Contact your wireless provider with questions about your text or data plan.

5. How We Share Your Information

We do not sell your personal information. We do not share your personal information with third parties for their own independent marketing or advertising purposes. We may share your information only in the following limited circumstances:

5.1 Service Providers & Operational Partners

We work with trusted third-party service providers who assist in delivering our services, including payment processors, email delivery platforms, SMS messaging providers, website hosting services, video conferencing platforms, customer relationship management systems, and community platform providers. These providers are permitted to access your information only as necessary to perform services on our behalf and are contractually obligated to maintain appropriate confidentiality and security standards.

5.2 Care Coordination

For home care services, we may share relevant health, care plan, and contact information with assigned caregivers, care supervisors, and authorized family members or responsible parties as necessary to deliver appropriate and safe in-home care. This sharing is limited to what is reasonably necessary for care coordination purposes.

5.3 Legal Requirements

We may disclose your information when required to do so by law, regulation, court order, or lawful government request, or when we believe in good faith that disclosure is necessary to protect the rights, safety, or property of One Percent Better, its participants, caregivers, staff, or the public, or to investigate potential violations of our Terms & Conditions.

5.4 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or other business transfer involving any One Percent Better entity, your information may be transferred as part of that transaction. We will provide notice of any such transfer and any material changes to this Privacy Policy that may result.

5.5 With Your Consent

We may share your information with third parties in any other circumstance in which you have provided explicit prior consent to that specific sharing.

6. Health & Sensitive Information

Information collected in connection with home care services — including health conditions, care needs, medical history, and related personal health data — is treated with heightened care. This information is used solely for the purpose of coordinating, delivering, and improving care services and is shared only with those directly involved in providing your care or as otherwise required by law. We do not use health information for marketing purposes.

Caregiver employment application information, including background check data, is used exclusively for employment screening and hiring decisions and is handled in accordance with applicable employment and background screening laws.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to maintain active program, membership, or service relationships, and to comply with our legal, regulatory, and business record-keeping obligations. When information is no longer needed for these purposes, we take reasonable steps to delete, anonymize, or securely dispose of it.

SMS consent records and opt-in documentation are retained for a minimum of four (4) years in compliance with carrier registration requirements and applicable telecommunications regulations.

Care-related records for home care services are retained in accordance with applicable state and federal regulations governing home care providers.

8. Data Security

We implement reasonable and appropriate technical, administrative, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, loss, or destruction. These measures include secure data transmission protocols, access controls, and regular review of our data handling practices.

No method of electronic transmission or storage is completely secure. While we take the protection of your information seriously, we cannot guarantee absolute security. In the event of a data breach that affects your rights or freedoms, we will notify you as required by applicable law.

9. Cookies & Tracking Technologies

9.1 What We Use

Our websites use cookies, web beacons, pixels, and similar tracking technologies to operate our sites effectively, recognize returning visitors, maintain session state, and gather analytics data about site usage and performance. We may also use pixels provided by advertising platforms to measure the reach and effectiveness of our marketing.

9.2 Types of Cookies

• Essential cookies: Required for basic site functionality, including form submission, session management, and security features. These cannot be disabled without affecting site performance.
• Analytics cookies: Used to understand how visitors interact with our websites, which pages are most visited, and how users navigate our content. This data is used in aggregate and is not linked to individually identifiable users.
• Marketing cookies: Used to deliver relevant promotional content and measure the effectiveness of our advertising campaigns. These may be set by third-party advertising platforms we use.

9.3 Your Cookie Choices

Most browsers allow you to control cookie settings through their preferences or settings menus. You may choose to disable non-essential cookies, though doing so may affect certain site functionality. Opting out of marketing cookies does not opt you out of SMS or email communications for which you have separately provided consent.

10. Third-Party Websites & Links

Our websites and programs may contain links to third-party websites, platforms, or services that are not operated or controlled by us. This Privacy Policy does not apply to those third-party properties. We encourage you to review the privacy policies of any third-party site or platform you visit. We are not responsible for the privacy practices, content, or security of any third-party service.

11. Children’s Privacy

Our services are directed to adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected personal information from a minor, we will take prompt steps to delete that information. If you believe we may have collected information from a minor, please contact us through our contact page at onepercentbettercommunity.com/contact-us.

12. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights with respect to your personal information, including:

• Right to access: The right to request a copy of the personal information we hold about you.
• Right to correction: The right to request correction of inaccurate or incomplete personal information.
• Right to deletion: The right to request that we delete your personal information, subject to certain exceptions required by law or legitimate business necessity.
• Right to opt out of marketing: The right to opt out of marketing emails and SMS messages at any time using the unsubscribe or STOP mechanisms described in this policy.
• Right to data portability: Where applicable, the right to receive your personal information in a structured, commonly used format.
• Right to non-discrimination: We will not discriminate against you for exercising any privacy rights available to you under applicable law.

To exercise any of these rights, please submit your request through our contact page at onepercentbettercommunity.com/contact-us. We will respond to verifiable requests within the timeframe required by applicable law and may ask you to verify your identity before processing your request.

13. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, the right to delete personal information, the right to correct inaccurate personal information, the right to opt out of the sale or sharing of personal information, and the right to limit the use and disclosure of sensitive personal information. We do not sell personal information as defined under California law. To submit a California privacy request, please use our contact page at onepercentbettercommunity.com/contact-us.

14. Email Communications

By submitting any form, completing any purchase, or enrolling in any program, you consent to receive transactional and program-related email communications from us. You may opt out of marketing emails at any time using the unsubscribe link included in every marketing message. Transactional, account-related, care coordination, and program-essential communications are not subject to marketing opt-out requests and may continue to be sent as necessary to fulfill service obligations.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, applicable law, or operational needs. Updated versions will be posted to this page with a revised “Last Updated” date. Your continued use of any One Percent Better service following the posting of a revised Privacy Policy constitutes your acceptance of the updated terms. For active program participants, we will make reasonable efforts to notify you of material changes through email or program communications. We encourage you to review this Privacy Policy periodically.

16. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the State of Michigan. Any disputes arising in connection with this Privacy Policy are subject to the dispute resolution provisions set forth in our Terms & Conditions.

17. Contact Us

For questions, concerns, access requests, opt-out requests, or any communication related to this Privacy Policy or your personal information, please reach us through our official contact page:

onepercentbettercommunity.com/contact-us

We are committed to addressing all privacy-related inquiries promptly and in accordance with applicable law.